Many of us have become used to seeing elements such as the Knowledge Panel or “People also ask” box displayed in our search results, offered by Google to provide more context for each search and more possible resources to answer our queries. When did Google introduce featured snippets in Search?įeatured snippets have been slowly rolled out over the past few years, following the trend of Google SERPs ( Search Engine Results Pages) changing and evolving their look over time. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user’s query. Google’s generation of Titles and Descriptions for snippets and other search results is completely automated and takes into account both the content of a page as well as references to it that appear on the web. Where does Google get the information displayed in featured snippets? In every instance, Google is changing the SERP because it is trying to show search results in the most useful format for the searcher. What’s shown in a Google SERP at any given time can also change according to whether you’re searching from a desktop computer or a mobile device, or what country you are in when you search, your browsing history, or many other contextual factors. You might find featured snippets isolated in one section of a search results page, such as the “People Also Ask” section, or in a side panel along with Knowledge Graph information. Where else do snippets appear in Google’s search results?įeatured snippets commonly contain one listing at the top of the SERP, but more than one may appear. When a web user submits a query in Google Search, it might show a search result extracted from your site in a special block known as a “featured snippet” at the top of the search results page.įeatured snippets nearly always appear above all other organic search results, in what is known as “ position zero” because it is above the #1 organic listing. Let’s start by first defining what we mean when we use “featured snippet” in reference to a prominent, rich-media search result in Google SERPs. How can brands benefit from winning these featured search results? Are there risks to targeting featured snippets with your SEO and marketing strategy? We explore these questions and more to help you understand whether featured snippets should be on your radar, and what it will take to improve your rankings enough to win them for your targeted keywords. While most of us are familiar with Google ads and the “blue links” listed as organic search results, there are newer elements known as Featured Snippets that have suddenly become very prominent–and a bit controversial–because their positioning and rich visual elements draw attention and clicks from other search results. Today’s Google Search results include many different types of listings.
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