![]() Not only do OG tags help with the visual side of social, but also allow you to post shorter status updates because the photo and title that are generated from these tags do the work for you. 93% of the most engaging posts on Facebook are those with photos added to them, you can expect about 53% more likes, 104% more comments and 84% more click-through rates on posts that have photos and a link attached to them. Posts with images gain way more engagement than even video or text-based updates. You can’t really go about posting something without a photo on it anymore. These Open Graph meta tags have never been more important on social media, since we live in such a visual world. But how can you optimize the potential reach of your posts with Open Graph tags? By simply making sure your content always has the images and engaging titles. The huge audiences on Facebook and Twitter and LinkedIn that Edgar works with make these really the best platforms for sharing your content. When you share a link on Facebook or Twitter, for example, the way that link looks on your feed depends on your use of Open Graph tags. Open graph tags are bits of code used on social media websites that control the way a URL is displayed. And as you all know, sharing it on social media is one of the most effective, as well as the most cost-effective ways to do this.ĭo you know how to use an open graph tag to your advantage? Keep reading to learn everything you need to know about OPen Graph tags along with some Open Graph examples. Once you create all of your amazing content and your new blog posts, the next step is to get that content out into the world. Tired of creating tonnes of great content but not sure how you can actually make it stand out in a really powerful, authentic way? Adding something called Open Graph tags to your website and to your blog is one of the most underrated ways to do this.
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